Digital Marketing Trends


Now Google has one-upped me with a video about the exact same subject. And yes, I highly recommend it to any company looking into hiring an online marketing agency or consultant. In fact, I find it refreshingly validating.


Be Different…Just Like Everyone Else

I wasn’t always a marketing genius, and I’ve been known to seek out the advice of others. Generally I’ve found that to be a good policy.


How much does a website cost? Good question. How much does a car cost? How much does food cost? Lobster tails are food, but then again, so are Raman Noodles. Truth be told, I have a good reason for not having a good answer. Read on.


Pay-Per-Click (PPC) is without exception, the single fastest way to get directly in front of consumers who are looking for your products and services. However, it’s not without limitations and risks.


This is a tough piece to write because it probably won’t have a happy ending. What prompted this is a decision that one of our client’s made just days ago.


First, I’m not crazy about the concept of the “billable hour”. It’s archaic and the tally to the client can be unpredictable. Clients should not have to pay for agency inefficiencies, and agencies should not have to be restricted by maximum hours to get the job done. Still, both parties need a point of reference to determine value.

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