7 Email Marketing Tips Your School Should Know
Are you struggling to get decent returns from your email campaigns? You hear every marketer and read every blog talking about the amazing potential email campaigns can have for your school. Read More…
Digital Marketing Trends
How much should a School Budget for Marketing?
Before you embark on a school marketing program, you need to understand the true value of acquiring a new student for your school. Ask yourself this; How many new students would I need each month to off-set my marketing budget and exponentially increase enrollments on a regular basis? Read More…
Should I Outsource Marketing, or do it In-house?
Many schools and businesses have the resources to manage their own marketing programs, but don’t have the expertise to formulate a Digital Marketing Plan. We are launching a new program where we create the strategy for your team. Read More…
13 SEO Things You Can (Sort of) Do Yourself
So my challenge is to create a post using only 1 paragraph for each topic... and make sure it’s still useful AND quickly readable.
Challenge accepted…
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Local Listings for Local Schools and Businesses
I’ve found that most of our clients shoot themselves in the foot by trivializing their listings and not paying attention to the basics. You have to do your listings right… and you have to do the right listings. Read More…
Clean Your School Website's Cruft and Rank Higher in Google
Are you constantly adding new content to your school's website? Good! Google loves fresh new content…but they love quality over quantity even more. . Read More…
Difference Between Search and Social Traffic?
Traffic to your website comes in multiple flavors, but they aren’t the same in terms of quality, cost and intent. Read More…
Best Practices for Hiring SEO Consultants
Now Google has one-upped me with a video about the exact same subject. And yes, I highly recommend it to any company looking into hiring an online marketing agency or consultant. In fact, I find it refreshingly validating. Read More…
The Worst Marketing Advice I Ever Got
Be Different…Just Like Everyone Else
I wasn’t always a marketing genius, and I’ve been known to seek out the advice of others. Generally I’ve found that to be a good policy.
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5 Things You Don’t Know That Affect Your Search Rankings
Google has over 200 different factors that determine where your school's website ranks in the search results. Some of them technical in nature, but here are 5 easy ones that I bet you didn’t know were important. Read More…
