Your Headlines should be “Scanable” but your body copy should be “Snackable”. Unless the purpose of your website is to sell a book, don’t write a book. Remaining true to that philosophy, here is one of the shortest posts I’ve ever written. And no, it’s not because I’m going on vacation next week and just want to crank this out… that’s just a coincidence.
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These are jargon terms and phrases that have been over-used and abused rendering them meaningless. These words are supposed to add more emphasis to a particular subject but instead they make your eyes roll.
Avoid these words:
A few years ago Four African teens invented a power generator that runs on urine. That prompted one of my more creative writers to come up with this headline for a blog we were writing for one of our clients:
“Urine Good Hands with this Emergency Power Generator”
Admittedly it wasn’t as much of a blog as it was just reporting on a news story from the Huffington Post, but that headline trumped a lot of better written content in terms of visits to the website.
Since this post is rapidly becoming not my shortest blog ever, let’s pick this up with… How to Give Good Headline