Chasing buzz-words and shiny objects tends to lead you right back where you started…but with less resources to try it again.
School Marketing is an investment in time and money, and you MUST get a return on that investment. It can be time consuming if you do it yourself, or expensive if you hire someone else to do it…and it doesn’t pan out.
You already know that you need a plan, or what I call a “blueprint” before you spend one dime or one-minute chasing those shiny objects.
But how do you get started?
How can you make any plans if you don’t know how you compare to other choices your parents have? Regardless of how detailed you want to
get, you can safely break down any introspective look at you own web presence into three categories:
1: Site: Your website is the hub of all things marketing. All roads lead back to your site regardless if they came from a Google search, a social post, or a direct mail piece. How does your website stack up next to other school choices, and to other leading websites in your industry?
Free Resource: “25 Website ‘Must-Haves for driving Traffic, Leads & Students to your School” for Driving Traffic Leads & Sales
2: Search: Parents and consumers who are actively searching for something are farther down the sales funnel because they are looking for YOU, you aren’t looking for them. They are typically more pre-qualified than social media leads.
3: Social: Believe it or not, a robust social media presence can actually give your search engine optimization a boost. Not only does it help establish your brand, traffic to your website alerts Google that you have something interesting going on (called “social signals”).
Each month we set aside the time to do up to 4 WebScan analysis free of charge for schools on a first come, first served basis. If we don’t have an open slot this month, we will put you in the queue for the first available spot.
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